Updated: Dec 16, 2018
“Where there’s a need, there’s a feed. Where there’s a will, you go up the hill.”
That’s what we do here, providing brand communication solutions to saturated society - through a different means of connection. You know, like intellectual connection.
Our journey began in 2008, when social media just had begun flooding millennial minds and much to our scope, it had already occupied half of the world now. That was the time, when people interacted amongst friends and mostly their own self groups. Brands, on the other hand considered it informal or inadequate to partake conversations around people digitally. In the late last two decades, sites like MySpace and Facebook brought social networking to the mainstream, reaching millions of members in a fairly short period of time. While millennials were the first to catch on and embrace social media, today's social networker is more likely to be in her 30s or 40s according to Statista. Time came and everything that came in contact with internet turned digital-gold. It’s SOCIAL MEDIA BOOM!
We were kids then, our desktop computers had expensive high-end 512 MB gaming RAM and NFS Most Wanted was –The Game, we used to play during our group studies’ session. And yes, it was easier to get hooked up online than in the real world, orkut gave us an overview. From then, we started making pages that could catch psychos around to like and play along with Local Area Networks. But of course, it didn’t work out well. There was Dial-up connection internet where an image took as long as 5 minutes to load, and it was still that time when society thought only Engineering has merits and people like us grew with it. Our school computers were equipped with Windows XP – the latest. At that time, winning 2 web designing awards in an inter-school competition within Delhi in 2007 was nothing in front of my friends winning School-Science competitions. Nevertheless, I surpassed that by graduating in Journalism and Mass Communication and further adding International Business in Advertising & Marketing to my academics. Have pursued social media and digital marketing course for over a decade now, because I was a loner myself. Social Media allowed you to speak for oneself when the world just listens without having to say anything first.
Winding up to present scenario, we have –
Facebook, Twitter, YouTube, LinkedIn and Instagram are among the top 5 social media platforms.
There are more than 100 million active users currently accessing Facebook through their mobile devices.
Twitter gets more than 300,000 new users every day.
YouTube receives more than 2 billion viewers per day.
7 out of 10 Internet users in India watch at least one video on YouTube daily.
Although brands have their presence but most of the mid-aged brands have less inter-activity or conversation around there audience and when they don’t talk to people, they cannot sell to people. It’s a game. Beginning with the “Mammoths Social Network” back in the caveman days, social networking has evolved throughout the ages to the use of technologies we have today. We are social creatures and we continue to network socially, it’s just the platform we are using to facilitate this networking that has changed. Social networking has been around since the dawn of time and we will continue to embrace social media as it evolves.
And we now help people engage with audience through digital content to create online presence and improve brand perception across networks.
P.S. - 1994 is as far away as 2042. It’s a parallax because future is always far to imagine.
Get on it, book now!